Well it turns out that yes, not only does it work in getting men to get tested, but it works exceptionally well because of the home testing option. "Researchers offered free access to these HIV home test kits through banner ads and full-screen notifications on Grindr." How easy is testing at home?!?! Clearly much easier and more comfortable than going to a clinic.
"The study's website received 4,389 unique visits over four weeks and 333 test kit requests." This is a big deal you guys. That is a pretty large amount of test kit requests for individuals who are using an app to specifically look for sex partners, maybe even anonymous, stranger sex.
We need more innovative ways to help ensure that sexually active people get the testing and care they need, as well as the information they need to prevent bad things from happening as a result of sex. What other great ideas are out there? What other creative ways can we think of to get this type of mission across?